5 things we’ve learnt from running Google Ads for small budgets

As a small business, it’s easy to get caught up in the excitement of Google Ads and the potential it offers. However, with limited budgets, it’s essential to approach this powerful tool strategically. Here are five key lessons we’ve learned from our experience with Google Ads: 1. Less is More: Focus on Quality, Not Quantity […]
The Power of People: How Volkswagen’s Human-Centric Advertising Transforms Brand Engagement

In the world of advertising, the ability to connect with audiences on a personal level is most important. Volkswagen (VW) has long understood this, crafting campaigns that highlight the human stories behind their cars. However, VW is not alone in this approach. Many global brands have realised that focusing on people, rather than products, can […]
The Real Connection: Advertising Beyond Products

In the ever-evolving world of advertising, staying relevant and effective is a constant challenge. With outdoor advertising in Spain on the decline, DAVID Madrid & JCDecaux devised a unique and heartwarming campaign to demonstrate the enduring power of subway advertising. Their unexpected star? An unknown 100-year-old granny. The Decline of Outdoor Advertising Outdoor advertising has […]
Building a positive feedback culture in business – Simon Sinek

Feedback can be such an asset to create better, think bigger and grow larger, in business and personally. Yet, feedback can be such a sensitive matter when it comes to our work which we are so passionate about. While we are busy reflecting on strategy outcomes and ROIs from our campaigns, they may not always […]